Website Development Process

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About Our Website Development Process

Let us help take your business or organisation's website to the next level!

The information-gathering stage is the first step after initial conversations about what your objectives are for your business and website.

We’ll gather more detailed information about your organisation’s purpose and objectives and then conduct thorough research on your target market(s), your target audience, and your competition online.

We’ll find out the keywords that your competitors currently rank on and which ones are and aren’t worth targeting.

We’ll conduct some keyword analysis, which looks at the search terms that get searched for and aren’t too difficult to rank highly on.

We will also analyse your competitor’s inbound link profile to see exactly the types of websites that are linking to them and get ideas for ways in which we can get some of the same kinds of sites to link to your site.

We’ll research possible PPC (Pay Per Click) to have some idea of which search terms are worth paying for advertising on and, if appropriate to your website, how much this would cost you using a combination of Google AdWords, LinkedIn and Facebook advertising.

From the keyword analysis and the PPC research, we’ll have some ideas about developing a content strategy. Still, we will also do some additional research on niche ‘long tail’ search terms that have the right balance between getting searched for enough and the difficulty of ranking on those terms.

These factors will be different for each keyword and market, so this is a crucial stage in your website’s development and critical to your success.

In this phase, we’ll start making plans of how to achieve your goals and objectives for your website and the kinds of content that we need to create.

We’ll plan the site’s page & post structure with a site map, we’ll research the best technologies and plugins to use on your website, and we’ll develop a content strategy.

The design phase is all about developing ideas around how you’d like your site to look and how to make your website’s user’s experience as intuitive and straightforward as possible.

SME’s and social enterprises often require a website with a clean design, but they also need to ensure that visitors can find the content they require quickly and easily.

We’ll create wireframe mockups and decide on the visual styles for the site’s elements with attention to making your site look and work to help drive leads and conversion to fulfil your organisation’s objectives.

We can start developing content using professional copywriters in this phase or you can write it yourself. Then we’ll produce the site’s other content, such as images/photos and video. These elements will then be optimised for search engines using the search terms we think we should target.

On-Page SEO is vital for your site. Each element need’s to be carefully optimised and placed in the best locations for search engines while also driving leads, purchases and conversions.

The development stage is when we build your new website, implementing the technologies and content strategies that we’ve analysed and planned for in the previous phases.

We’ll develop the site’s design & structure, install the plugins you need, and add the content we’ve created to your site.

At this point, once the site’s completed, we’ll start testing your website for errors, accessibility issues, and usability issues.
We’ll check that the on-page SEO is all added correctly and fix any issues that crop up.

We’ll add heat-mapping functionality to the site to help find any potential difficulties that visitors to your site might have when using it.

We’ll also test the site with A/B techniques so that each of the site’s elements is in the optimal place to be found quickly and used effectively.

We’re a Google-certified Google Analytics team that understand how to use analytics tools to track your website visitors and flag up any potential problems. For example, we’ll flag up any potential issues such as visitors’ dropping off’ at particular stages of the sales funnel or any problems with people adding your products to a cart only to leave it there and not purchase it.

We can see a range of demographics of visitors to your site, where they come from, how long they spend on your website, where most of your traffic is coming from, where your visitors find your site and where they leave it, and we can use that data to work out possible things we can do to improve it.

Next Level Web Design also aim to provide excellent aftercare so you can trust that a website built by us will be supported and updated after your site has launched.

We’ll make sure your site contains up-to-date content and that the on-page elements of your website are optimised.

By this stage, we’ll have done a lot of work, and will continue to grow your site and your audience to make sure that your site always has fresh and engaging content.

If you’ve chosen one of our website maintenance plans then we’ll continue to monitor your site’s vitals, back it up, update it, and make sure that your site is always online and secure.

We’ll also monitor your site’s performance in search engines, how much traffic your site is getting, and the conversion rates for your site’s content.

WordPress Website Development

Affordable website development for SMEs and CICs using WordPress or Wagtail.

Website Maintenance Services

Eco-friendly website maintenance services that keep your site secure & fast.

Local Search Engine Optimisation

Local search engine optimisation services to help your business to rank locally in search engines.

Website Design Process

An overview of the process we use to develop advanced websites for our clients.

Analysis/ Research

The first thing we do after your initial enquiry is to ask you to complete a questionnaire about your business which we will then use to research your target audience(s) & markets. We will meet on Zoom to discuss our findings with you

Planning

 

Using your business' requirements, goals, & budget as a starting point, we will then go on to plan everything that you need for your organisation's website including content and site structure.

Design

After we know everything that you need in design and content, we will design your website using goal-driven responsive web design techniques to make sure that everything looks as you would like.

Develop

Once you're happy with the design of your new website, we'll start developing it and incorporate all of the content and functionality that you need.

Testing

 

Once your site has been built, we'll thoroughly test it to make sure that it works correctly and that there are no issues & bugs. We'll also optimise and tweak your site to load as fast as possible.

Deploy

When you're completely happy with your new site, we'll deploy your website to its final location and make it live.

Grow

We'll monitor your site's progress in search engine rankings, tweak anything that we notice needs to be changed or UX that isn't working and gradually grow your website.

Maintain

If you choose one of our website maintenance plans, we'll make sure that your website is always backed up, is secure, loads quickly and that it's updated regularly.

The benefits of using us

Here's an overview of some of the many benefits you get by choosing us for your next website project:

We use our surplus profits to help communities

Next Level Web Design is a social enterprise which means that getting a website from us pays for helping people with mental health problems who slip into some form of addiction.

Great customer care - your website is a collaborative venture

We provide great customer care. Website development should always be a collaborative venture as nobody knows more about your business than you and your team.

We like to build relationships with our customers that last

We always get a 5-star rating from our customers. We’ll work with you on your project to make sure that you’re always making informed decisions.

Making technical factors easily understood

We believe in making the website development process as simple as possible and we’ll explain everything you need to know about your website.

Responsive goal-driven web design

We research your project, your business, goals, & market, and then we start building a plan for your site’s structure, content, and layout to specifically fulfil your business and website objectives.

WordPress training provided & integrated

We can provide you with training on how to use your site and how to update the content, with support, as and when you need to. This will help your site to appear higher in Google search results.

Our website maintenance plans ensure that you never have to worry

Choose one of our optional website maintenance plans and you don't just get hosting! We'll back your site up daily, install & manage advanced security features, update plugins and themes, and make sure that your site always loads quickly.

Carbon footprint offsetting included in all website maintenance plans

These days we know that our customers are increasingly concerned about the environment so we include carbon offsetting in all of our website maintenance plans so that your business is doing its bit for the environment.

Fellow of the School of Social Entrepreneurs

Some of our Testimonails

Don't take our word for it, read what some of our previous customers have said about the services we offer!

“Jon at Next Level Web Design is more than a very knowledgeable website developer, he is interested in the people he works with and the purpose behind the website. We are delighted with the site and thoroughly recommend this amazing service.”

Janice Mason

Owl XL CIC

“Jon is extremely responsive and knows his stuff inside out. Through his expertise, our website not only looks better but is easier to navigate; has improved features; adheres to confidentiality [privacy] laws; and is seen by more people.”

Daniel Ware

Dual Diagnosis Anonymous (UK)

“Jon has helped me gain a greater appreciation of what actions I need to take to improve and increase the reach of my online presence. This extends to beyond just the website itself, it’s where a website is ranked on search engines.”

Ling Salter

Compassionate Cuppa CIC

“Jon provided me with everything I needed for my company’s online digital presence. From beginning to end, Next Level Web Design were patient, efficient, and provided a professional service at every step of the way in my website’s development.”

Michael Silke

MJS Engineering Architectural

Frequently Asked Questions

Common questions about our services answered for your convenience...

That very much depends on the site features and functionality that you want.

A simple site that only has a limited number of pages and that doesn't require your site to be optimised for search engines will cost anything from £500 and up.

A more comprehensive service that includes local SEO will start at around £1000+ for a small website that needs SEO.

We give a quote that's completely unique to your site needs & requirements, so get in touch to find out how much your project will cost!

Well, when you're looking for a website designer or devekoper, you'll no doubt come across people and agencies that would happily charge less. The problem with this is that they aren't ever going to be able to put the time and effort into getting to know your business or organisation like we will.

At Next Level Web Design CIC, we usually create a completely unique design that is tailored to suit your needs.

In order to do this, we need to get to know your business and your target markets & audience. This is all time-consuming if it's done properly.

However, we can build sites on a tight budget if you only need a simple website that provides basic information about your business.

We should emphasise that although these packages are suitable for tradesmen, they probably aren't suitable for a business that needs to rank in search engines or that requires some sort of dynamic content.

If your organisation needs advanced functionality such as a forum or you want to tell products & services online, then we recommend investing in your website.

One of the core values at the heart of Next Level Web Design CIC is integrity.

We won't recommend anything you don't need, and will always look into cheaper options if your budget is tight!

We’ve also been asked that question too. We spend a lot of time researching and planning our client's websites if they've opted for a more advanced website development requirements, and this adds a lot of value, but typically cheaper than larger agencies because:

  1. A lot of our customers are small CICs, SMEs, or charities and so we try to keep our overheads down so that we can provide our services at affordable rates to suit small budgets
  2. We don't use an office for our work
  3. We do all of the customer care ourselves so we save on costs because of that

Just remember that we charge on a case by case basis, and if you're a CIC or charity who works in menthal health, or addiction, then we'll also be providing a discount to help your project to succeed.

A simple website development that only has 4 or 5 pages, doesn't need to be optimised for search engines and doesn't require any bespoke or complex functionality is seen by us as a small website.

For tradesmen websites, we often provide the following pages and site functionality for £600:

  1. Home Page
  2. Services Page
  3.  &/or Products Page 
  4. Gallery/Portfolio
  5. Contact Us Page with Contact Form
  6. Help with GDPR compliance

Any project that needs more advanced functionality and/or services included in the site's development such as dynamic content (other than a blog), forums, link building or SEO etc will undoubtedly cost more.

For example, our SEO service on its own starts at £1000 as that rqeuires a lot of work and time for us to complete.

Technically, we will need all of the text , any logos or images, videos or any content that you would like used on your new website.

However, if you're going for one of our more advanced website packages, then this will require that we meet on multiple occassions to discuss your needs.

At Next Level Web Design, we have a whole process that we use on the move complicated websites that we work on as it'll require a lot of research and planning for things like content and site structure.

If you don't feel able to provide us with content, than we can point you in the right direction to find someone who you can pay to write your website's copy.

Like the pricing question, it very much depends on the project we're working on.

For small sites, working quickly but dilegently  is the aim of the game, as time is money  and usually small websites are linked to tight budgets.

For an estimate, a tradesmen website design project would probably take a week, and a much larger website would start at weeks and possibly up to months if it's a really large project like the Dual Diagnosis Hub.

Our SEO service starts at £1000 and includes high-quality content to be written to help you to rank higher in search engines.

It also includes making sure that all of the on-page elements than Google likes to be used will all be optimised in an organic and natural way.

There will also be an ongoing cost of around £300 per month to pay for us guest blogging and other inbound link building strategies and we recommend that you're thinking in terms of 9 to 12 months on going SEO.

We include link building in our SEO packages, and this will enable you to be able to tell us what you need and then forget about it.

We will send you regular emails showing you exactly what we've done with reports on how your search engine rankings are doing.

Since Covid the workplace has changed forever. We no longer meet up with our clients as everything can be done using a combination of telephone, Zoom, email, & WhatsApp messages.

We also don't have an official office, so there isn't anywhere for you to visit.

However, if you would like to meet us in person initially, NLWD are more than happy to meet for a coffee (covid rules permitting).

We don't usually set up our client's social media channels, as it's usually better that the client does that. Same goes for a Google My Business listing, which is why we set up the guide in our tutorials section, but at a push and for a fee, we can help you out with those tasks.

No, is the simple answer.

Next Level Web Design tend to only work with clients that are a good fit, that means that have the budget to pay for their project and that we 100% beleive that we can help.

We usually get a 5-star rating because we only take on clients who are willing to do everything that we require in terms of providing content, and giving us the information we need to help your CIC or company to succeed.

Generally speaking, we don't manage our client's social media channels, but we are willing to help you to create and develop content for them.

Technically, we will need all of the text , any logos or images, videos or any content that you would like used on your new website.

However, if you're going for one of our more advanced website packages, then this will require that we meet on multiple occassions to discuss your needs.

At Next Level Web Design, we have a whole process that we use on the move complicated websites that we work on as it'll require a lot of research and planning for things like content and site structure.

If you don't feel able to provide us with content, than we can point you in the right direction to find someone who you can pay to write your website's copy.

Get in touch with us today!

Let us take your organisation’s website to the next level…

Website Development Process
PHASE 1: ANALYSIS

The information-gathering stage is the first step after initial conversations about what your objectives are for your business and website.

We’ll gather more detailed information about your organisation’s purpose and objectives and then conduct thorough research on your target market(s), your target audience, and your competition online.

We’ll find out the keywords that your competitors currently rank on and which ones are and aren’t worth targeting.

We’ll conduct some keyword analysis, which looks at the search terms that get searched for and aren’t too difficult to rank highly on.

We will also analyse your competitor’s inbound link profile to see exactly the types of websites that are linking to them and get ideas for ways in which we can get some of the same kinds of sites to link to your site.

We’ll research possible PPC (Pay Per Click) to have some idea of which search terms are worth paying for advertising on and, if appropriate to your website, how much this would cost you using a combination of Google AdWords, LinkedIn and Facebook advertising.

From the keyword analysis and the PPC research, we’ll have some ideas about developing a content strategy. Still, we will also do some additional research on niche ‘long tail’ search terms that have the right balance between getting searched for enough and the difficulty of ranking on those terms.

These factors will be different for each keyword and market, so this is a crucial stage in your website’s development and critical to your success.

PHASE 2: PLANNING

In this phase, we’ll start making plans of how to achieve your goals and objectives for your website and the kinds of content that we need to create.

We’ll plan the site’s page & post structure with a site map, we’ll research the best technologies and plugins to use on your website, and we’ll develop a content strategy.

PHASE 3: DESIGN

The design phase is all about developing ideas around how you’d like your site to look and how to make your website’s user’s experience as intuitive and straightforward as possible.

SME’s and social enterprises often require a website with a clean design, but they also need to ensure that visitors can find the content they require quickly and easily.

We’ll create wireframe mockups and decide on the visual styles for the site’s elements with attention to making your site look and work to help drive leads and conversion to fulfil your organisation’s objectives.

PHASE 4: CONTENT

We can start developing content using professional copywriters in this phase or you can write it yourself. Then we’ll produce the site’s other content, such as images/photos and video. These elements will then be optimised for search engines using the search terms we think we should target.

On-Page SEO is vital for your site. Each element need’s to be carefully optimised and placed in the best locations for search engines while also driving leads, purchases and conversions.

PHASE 5: DEVELOPMENT

The development stage is when we build your new website, implementing the technologies and content strategies that we’ve analysed and planned for in the previous phases.

We’ll develop the site’s design & structure, install the plugins you need, and add the content we’ve created to your site.

PHASE 6: TESTING

At this point, once the site’s completed, we’ll start testing your website for errors, accessibility issues, and usability issues.
We’ll check that the on-page SEO is all added correctly and fix any issues that crop up.

We’ll add heat-mapping functionality to the site to help find any potential difficulties that visitors to your site might have when using it.
We’ll also test the site with A/B techniques so that each of the site’s elements is in the optimal place to be found quickly and used effectively.

PHASE 7: DEPLOYMENT

We’re a Google-certified Google Analytics team that understand how to use analytics tools to track your website visitors and flag up any potential problems. For example, we’ll flag up any potential issues such as visitors’ dropping off’ at particular stages of the sales funnel or any problems with people adding your products to a cart only to leave it there and not purchase it.

We can see a range of demographics of visitors to your site, where they come from, how long they spend on your website, where most of your traffic is coming from, where your visitors find your site and where they leave it, and we can use that data to work out possible things we can do to improve it.

Next Level Web Design also aim to provide excellent aftercare so you can trust that a website built by us will be supported and updated after your site has launched.

We’ll make sure your site contains up-to-date content and that the on-page elements of your website are optimised.

PHASE 8: GROW & MAINTAIN

By this stage, we’ll have done a lot of work, and will continue to grow your site and your audience to make sure that your site always has fresh and engaging content.

If you’ve chosen one of our website maintenance plans then we’ll continue to monitor your site’s vitals, back it up, update it, and make sure that your site is always online and secure.

We’ll also monitor your site’s performance in search engines, how much traffic your site is getting, and the conversion rates for your site’s content.

Need a new website for your business?

Get In Touch

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